Privacy Policy
Last updated: 13/07/2026
This privacy notice describes how MAC ITALY processes the personal data of users who visit the website and contact the company by email, telephone, WhatsApp or other channels indicated on the website.
1. Data controller
The data controller is MAC ITALY, Via Don Martini, 6 - 50145 Florence (FI), Italy. Privacy requests can be sent to info@macitaly.com.
2. Legal framework
Personal data is processed in accordance with Regulation (EU) 2016/679, known as the GDPR, applicable from 25 May 2018, and with applicable Italian data protection law.
3. Data processed
The website may process technical browsing data, data voluntarily provided in contact messages, identification and contact details, company information, commercial requests and content needed to respond to questions, quotations or collaboration opportunities.
4. Purposes of processing
- responding to information, contact or commercial collaboration requests;
- evaluating representation, business development, distribution and international project support opportunities;
- managing pre-contractual, contractual and administrative communications;
- ensuring the technical security and correct functioning of the website;
- complying with legal obligations or requests from competent authorities.
5. Legal bases
The legal bases may include pre-contractual or contractual measures requested by the data subject, legitimate interest in managing business relations and website security, compliance with legal obligations and consent where required.
6. Processing methods and security
Data is processed with appropriate IT and organizational tools according to lawfulness, fairness, transparency, minimization, accuracy, storage limitation, integrity and confidentiality. MAC ITALY adopts reasonable technical and organizational measures to protect data from unauthorized access, loss, alteration or improper disclosure.
7. Data retention
Data is retained for the time needed to manage the request or business relationship and subsequently for periods required by law or necessary to protect the controller’s rights. Contact data no longer needed is deleted or anonymized when there is no valid reason to retain it.
8. Disclosure and transfers
Data may be processed by technical providers, consultants, collaborators or partners involved in website management, communications or commercial activities, within the limits necessary for the stated purposes. Any transfers outside the European Economic Area will take place only with appropriate safeguards under the GDPR.
9. Cookies and similar technologies
The website may use technical cookies necessary for page operation and browsing security. Any non-technical analytics or marketing cookies must be used only with adequate notice and, where required, prior user consent.
10. Data subject rights
Users may exercise the rights provided by Articles 15-22 GDPR, including access, rectification, erasure, restriction, objection, portability and withdrawal of consent where processing is based on consent. Requests may be sent to info@macitaly.com.
11. Complaint to the supervisory authority
If users believe processing violates applicable law, they may lodge a complaint with the Italian Data Protection Authority or with the competent supervisory authority in their EU country.
12. Updates
This notice may be updated to reflect legal, technical or organizational changes. The version published on this page is the currently applicable version.